This summer, the travel spotlight shines bright on two destinations: Sharm El Sheikh in Egypt and Alicante, Spain. According to Booking.com’s latest insights, these stand out as the top trending summer spots for 2025.
Whether you dream of adventure or pure relaxation, here’s why these places are catching the world’s attention—and why they should be on your radar, too.
Sharm El Sheikh: Egypt’s Red Sea Gem
Sharm El Sheikh has always been known for its vibrant coral reefs, turquoise waters, and golden sands. In 2025, this desert-meets-ocean destination is buzzing with new appeal:
- World-Class Diving: With some of the best dive sites in the world, the Red Sea here boasts rich underwater life. Think colorful fish, bright coral, and even shipwrecks you can explore with local dive guides.
- Eco-Friendly Resorts: Many new resorts have made big investments in sustainability—from plastic-free policies to coral conservation programs—appealing to eco-conscious travelers.
- Year-Round Sunshine: Sharm promises endless sunny days, making it ideal for summer escapes free from unpredictable weather.
- Adventure and Wellness: Beyond water sports, visit the historic St. Catherine’s Monastery or book a guided desert trek. Sharm’s spas and wellness retreats help visitors unwind after a day of adventure.
Sharm El Sheikh’s mix of relaxation and outdoor adventure, plus a growing eco-friendly scene, draws families, solo travelers, and couples alike.
Alicante: The Sparkling Star of Spain’s Costa Blanca
Alicante, sitting on Spain’s southeastern coast, is more than just another pretty beach town. In 2025, it’s trending for its fresh take on Mediterranean living:
- Stunning Beaches: The city’s golden Playa del Postiguet and the stretches of sand lining the nearby Costa Blanca are perfect for sunbathing, swimming, or a beachside stroll.
- Lively Old Town: Alicante’s historic center brims with colorful buildings, winding streets, and lively tapas bars. Wandering here feels like stepping back in time, with new surprises at every corner.
- Street Festivals and Local Eats: Summer is prime time for parades and outdoor dining. Sample the city’s signature rice dishes—like local paella—at a seaside restaurant as fireworks light up the sky.
- Easy Access and Family Fun: Well-connected by air and rail, Alicante is an easy hop from across Europe. Families love the interactive museums and nearby water parks.
Alicante’s winning combo of culture, cuisine, and coastline is irresistible for travelers wanting an authentic Spanish getaway.
Why Are These Destinations So Popular in 2025?
Several factors have helped make Sharm El Sheikh and Alicante stand out this year:
- Affordability and Value: Both cities offer a wide range of options, from budget-friendly guesthouses to lavish resorts. With airfare decreases to Europe and Africa, these destinations are more accessible than ever.
- Unique Experiences: Instead of cookie-cutter trips, today’s travelers want meaning and memories—like diving untouched reefs or dancing in a centuries-old Spanish festival.
- Longer, More Meaningful Breaks: As habits shift post-pandemic, many plan longer stays, prioritizing quality over the quantity of trips.
Pro Tips for Your Trip
- For Sharm El Sheikh, pack reef-safe sunscreen and book early if you want to dive or see popular natural parks.
- In Alicante, try exploring beyond the beaches: climb up to Santa Bárbara Castle for panoramic views, or catch a flamenco show in the Old Town.
Final Takeaway
Sharm El Sheikh and Alicante aren’t just trending—they’re setting the tone for summer 2025’s travel: affordable luxury, authentic experiences, and plenty of sun.
Whether you crave the coral reefs of Egypt or the culture and coastlines of Spain, make these vibrant destinations part of your best summer yet.
Both cities blend relaxation and adventure. Sharm El Sheikh entices with world-class diving, colorful marine life, and clear waters perfect for snorkeling and boat rides. On land, visitors can explore bustling markets and taste local Egyptian cuisine.
Alicante offers charming old town walks, lively beach promenades, and fresh seafood by the Mediterranean. Art lovers, history buffs, and beachgoers will all find something to love. Choose either spot, or both, for a summer escape that delivers memories, value, and inspiration.